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What are corporate events?

Business event

What are corporate events?

Did you know the most valuable sector of the UK’s events industry is conferences and meetings, prized at £20 billion?

These corporate events play a pivotal role in business growth, professional development, and networking opportunities for companies across a wide range of industries.

However, contrary to popular belief, they are not the only type of corporate event.

In this article, we’ll answer the question ‘What are corporate events?’ and identify the different types of corporate events organisations arrange or attend.

What is a corporate event?

Corporate events are occasions or social gatherings organised by businesses of all sizes.

They are usually held for employees, stakeholders, clients or the general public.

To outsiders, these events may seem like an everyday part of running a business, but in fact, they serve as a powerful tool for companies to form important relationships, achieve objectives, further their brand and celebrate milestones.

Corporate events can vary in size, with some being intimate gatherings for teams of people in small venues to large-scale conferences at dedicated centres.

What are the different types of corporate events?

Corporate events come in all shapes and sizes, and each will aim to accomplish something different.

As a result, it is essential to understand what you’re trying to achieve as an organisation to choose the right type.

Here we’ve detailed some of the most popular types of corporate events that you may want to consider to help your business grow.

Conferences and seminars

Conferences and seminars are undoubtedly the most common type of corporate event and are typically what springs to mind when you think of a business gathering.

These bring together working professionals, industry experts, and even thought leaders to collectively share years of knowledge and experience within the sector.

The focus of holding a conference is usually to allow people to network and promote the company.

Exhibitions

Whether you are looking to host a trade show or an exhibition, these types of corporate events provide businesses with the perfect opportunity to present their products or services to the general public, investors and partners.

During exhibitions, companies set up booths or stalls where they can display their products and engage with potential customers.

Awards ceremonies

One of the most popular corporate events has always been award ceremonies dedicated to honouring and acknowledging the outstanding achievements of employees, teams of people or other important people within the organisation.

We regularly provide businesses with a range of bespoke crystal and glass awards for these ceremonies to help recognise individuals with a luxurious and elegant award that will last a lifetime.

These awards symbolise the company’s appreciation and recognition of hard work and dedication which is why awards ceremonies are such an important event in the corporate world.

Product launches

Another corporate event often held by businesses is product launch events organised to present new products or services. These events invite people to generate buzz and excitement around their latest offering, attracting attention from the media and creating a positive impact on consumers.

Corporate galas

Corporate galas are unique, elegant occasions that bring people together in a formal setting to celebrate company milestones, anniversaries or achievements.

This is another key event that our team are happy to assist with, as by incorporating crystal and glass awards into these events, businesses help to add an element of prestige and class. Gala events can be used as a chance to honour long-standing employees, industry leaders, or philanthropic efforts.

Corporate retreats

Corporate retreats, also referred to as team building breaks, are all about leaving the Zoom calls behind and allowing your team a chance to get away from the day to day of the office to relax while planning for the future.

Whether they last a day or a week, your team will have the chance to chill out and get to know each other on a personal level whilst working towards a common goal.

Planning a corporate event?

It is clear that corporate events are a vital opportunity for businesses and organisations to bring their people together to fulfil their objectives, create new bonds and boost their brand.

If you are in the process of planning an event for your company, why not consider incorporating stunning crystal and glass awards to take your corporate event to the next level?

To learn more about our Crystal and Glass Awards or any of our other products, don’t hesitate to give our team a call on 01527 400092, or email us at enquiries@brtgroup.co.uk, and we’ll get straight back to you.

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