What should be included in a corporate event?

Since 2022, 88 per cent of companies surveyed stated they are getting back to event planning for in-person gatherings.

Corporate events have always played an important role in modern business operations, and the period during the pandemic when activity was forced to online served only to reinforce that view.

By strengthening relationships, both internally and with clients, showcasing your brand and encouraging teamwork, corporate events have the ability to assist companies in numerous ways.

As a result, it is important careful consideration and attention to detail is given to your corporate event planning checklist.

In this article, we identify all the features of corporate events that should be included and how each of these can contribute to a successful event.

Your corporate event checklist

Venue

The first step in organising any corporate event is selecting an appropriate venue. In practical terms, you will need to consider the number of attendees, facilities required, and accessibility. However, beyond that, you will also want to consider a venue that reflects the purpose of the event and your brand image. Whether it’s an intimate conference room, an opulent hotel ballroom, or a beautiful garden setting, the venue will set the tone for your event. 

Theme

Corporate events come in all shapes and sizes, from charity galas to product launches, but whatever the purpose of your event, what ties the day together is a well-chosen theme. The décor, lighting, table settings and audio-visual (AV) effects will help to set the mood and create the right atmosphere, transforming a simple gathering into a memorable experience that aligns with your brand’s vision and mission.

Catering

Food and beverages can make or break any event, which is why a big focus should be on catering. Refreshments upon arrival will help to set the tone, and by ensuring attendees are fed and watered throughout, you can keep everyone happy and create an environment conducive to networking and engagement.

You should also be mindful of catering to different dietary requirements and preferences so that all guests can enjoy the day.

Awards and achievements

Recognising the milestones and achievements of employees is one of the most important and often the best part of many corporate events.

According to a 2023 survey, employees who are recognized are almost six times more likely to stay at their jobs than those who aren’t. In the modern workplace, it has never been more important to acknowledge and show appreciation to employees to keep them happy, productive and committed to your company.

One of the best ways to demonstrate your thanks and appreciation for all their hard work is with a stunning crystal glass award, customised to fit your event and personalised for the individual.

These awards not only serve as a symbol of recognition that they can keep for years to come, but also add a touch of prestige to the occasion.

Whether you’re honouring high-performing employees, celebrating years of service, or simply acknowledging their incredible achievements, our crystal awards are the ideal addition to any corporate event.

Add a touch of elegance to your corporate event

We hope that this article has provided you with a solid starting point for how to plan a corporate event checklist.

Ultimately, a successful corporate event requires careful planning, thought and attention to detail, with every element playing a vital role in creating a memorable experience for guests.

If you are in the process of planning a corporate event and are interested in learning more about any of our Crystal & Glass Awards to add that extra special touch to the event, don’t hesitate to give our Trophies2u team a call on 01527 400092, or you can email us at enquiries@brtgroup.co.uk, and we’ll get straight back to you.