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How do I make my virtual corporate event more engaging?

Man with laptop in virtual meeting

How do I make my virtual corporate event more engaging?

Many in-person events have resumed in a post-pandemic climate.

However, the rise of platforms like Zoom and 6connex has meant that 82 per cent of event leaders plan to continue hosting as many (or more) virtual events as they did in the past 12 months.

In 2023, virtual corporate events have become an integral part of business interactions, celebrations, and networking, but the question now is; How can you keep people engaged?

To assist with organising an impactful corporate event, in this article we explore the meaning of a virtual corporate event, how to host one effectively and how to get people excited about it.

What is a virtual corporate event?

Virtual corporate events are when groups of individuals from different locations can be brought together via an online platform rather than meeting in a physical location.

Platforms such as Zoom, Google Meet, Microsoft Teams and Webex can be used to host everything from company meetings to conferences and team-building activities.

With the advancement of technology prompted by the Covid-19 pandemic, many businesses have embraced virtual events as a more efficient and often cost-effective method of achieving their goals.

How do I host a virtual corporate event?

Hosting a corporate event may sound as easy as clicking a button, but before doing so you will need careful planning and organisation.

Here, we have detailed some key steps to consider:

Digital platforms

Different events may require different platforms. For example, if you are hosting a team meeting, Microsoft Teams may be the most appropriate option because it is often already used internally. However, large corporate virtual events with attendees from outside your business may require platforms such as Webex or Zoom, which can host up to 1,000 participants.

Purpose

Whether you are hosting a team-building exercise, launching a new product or service, or recognising employees’ achievements, defining your purpose and goals is essential. Having a clear objective will help guide your event and simplify planning.

Interactive elements and networking

A crucial part of hosting a virtual event is to include interactive entertainment like Q&As, guest speakers and polls to encourage attendees to engage with one another. Throughout the event, you may also want to have breakout rooms to provide opportunities to network and interact without feeling the pressure of having potentially hundreds of people watching.

How do you get people excited about a virtual event?

According to statistics published recently, 77.2 per cent of the people surveyed prefer virtual events because of how easy they are to attend.

But how exactly do you get people excited about your virtual event?

Here, we have some creative, tried and tested methods to generate buzz around your upcoming event.

Promotion

Promoting your event through social media, email marketing, and even internal communications is the best way to reach your target audience and get people excited. You should utilise tools such as Instagram countdown stickers that notify attendees of when your event will begin and allow them to share your event with others.

Customised award packages

If you plan to include an awards ceremony, one of the best ways to add a unique dimension to your virtual event is to ship awards directly to attendees.

By delivering bespoke crystal glass awards to your winners in advance, you can encourage them to unbox and display their awards during the event.

This not only creates excitement but also serves as a visual testament to their achievements.

If you are interested in learning more about how you can incorporate our customisable Crystal & Glass Awards into your next virtual corporate event, don’t hesitate to get in touch with our Trophies2u team by giving us a call on 01527 400092 or you can email us at enquiries@brtgroup.co.uk

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