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What are the benefits of holding a corporate event?

What are the benefits of holding a corporate event?

Did you know that Gen Z and millennials currently make up approximately 38 per cent of the global workforce, and this percentage will rise to 58 per cent by 2030?

As new cohorts enter the workforce, companies are starting to notice a shift towards attaching greater importance to brand values.

These employees want to work for, and with, companies that align with their own values, and one of the best ways to convey these is through corporate events.

In this article, we will be exploring some of the key advantages of hosting corporate events to better align with the evolving expectations of this new workforce.

Employee engagement

A study carried out by Deloitte found that despite 80 per cent of executives rating employee engagement as important, a total of 18 per cent of companies don’t measure employee engagement at all.

It is no secret that employee morale and engagement are vital for a company’s success, which is why corporate events like team-building days or retreats can be perfect for boosting motivation and morale.

These events help employees to feel recognised and valued, helping to reinforce their commitment to the company.

Employees are encouraged to communicate and collaborate with their colleagues, which, in the long term, can increase productivity and create a strong and healthy company culture.

Recognising employees

The same study by Deloitte also discovered that recognition is the second most important factor for employees in the corporate workplace, and this is especially true for a Millennial and Gen Z workforce.

Recognising and rewarding employees who excel at their jobs is essential to corporate life. Employees want to feel valued, which is why corporate events are the ideal platform to reward and acknowledge employees in a fun and informal setting.

Presenting individuals with crystal and glass awards can add a touch of elegance and sophistication to these occasions, serving as a tangible symbol of their achievement.

Whether you are honouring a high-flying employee or recognising years of service, these stunning awards leave a lasting impression and serve as a cherished memento.


One of the key advantages of corporate events is the unique opportunity people within your organisation and industry will have to network.

Whether it’s people within your company, business leaders, or industry professionals, these events facilitate the exchange of ideas, connecting and creating important business relationships.

A corporate event is the ideal environment for potential partnerships,  business growth, and other valuable interactions that create a sense of unity within the corporate world.

Brand awareness

Corporate events offer an ideal platform to promote your brand and showcase what you have to offer.

Whether you are looking to showcase a service or host a conference, the benefit of a corporate event is that you can bring key industry figures and your target audience together in one place.

With the right branding and marketing strategies, you can quickly boost your brand name, showing people who you are and creating a buzz around what you have to offer the world.

With any luck, you’ll make a lasting impression on all attendees.

Want to learn more?

If you areinterested in learning more about how you can enhance your corporate event by incorporating our bespoke crystal and glass awards, don’t hesitate to get in touch with us by dialling 01527 400092.

Alternatively, send an email to, and we’ll get straight back to you.

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