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Football club fundraising ideas

Players holding a football

Football club fundraising ideas

Did you know that there are more than 40,000 football clubs registered with the Football Association (FA) in England alone?

From the top of the Premier League to local youth clubs, football is at the heart of the nation, and while larger clubs are notorious for attracting significant investment from wealthy individuals and global companies, the same can’t be said for smaller clubs.

In recent years, youth football clubs have relied on their local communities to support their teams; however, with the cost-of-living crisis, clubs need to be more innovative with fundraising ideas.

Here, we’ll be delving into some of our top money raising ideas for football clubs to help increase revenue and ensure long-term financial stability for your team.

How can a football club raise money?

Funding is the lifeblood of any football club, and while larger Premier League outfits have access to multi-million-pound sponsors, smaller local teams often have to get creative when it comes to financing.

While traditional methods such as local business sponsorships and fundraising days are effective ways of raising money, we’ve seen how integrating awards, trophies, and medals into fundraising competitions can add a unique spin.

Here, we’ve detailed some of the top fundraising ideas for football clubs of all levels:

Sponsorship packages

Many local businesses will be more than happy to give back to their community by sponsoring their local youth team. Not only does this help fulfil their corporate social responsibility goals, but it’s also a great opportunity for brand awareness within the community.

Sponsorship packages that offer businesses different levels of exposure in exchange for financial support are a great way to raise funds. Whether you wish to advertise their brand on uniforms, match signs or promotional materials, sponsorship is a win-win for both parties.

Club merchandise sales

According to a recent report from UEFA, Manchester United made a whopping £111.20m from merchandise sales in 2023 alone.

While junior football clubs would struggle to come anywhere close to this figure, it’s clear that fans love to support teams by buying merch.

Smaller clubs can create and sell club-branded merchandise such as shirts, hats, scarves, mugs and more. You can reach out to local printing and merchandise businesses to help produce and distribute everything, with a portion of the proceeds going directly to the club.

Community events

Communities love to get behind their local teams, and events such as bake sales, quiz nights, raffles, or car washes are great ways to unite local people.

The team could incorporate football-related activities, such as penalty shoot-outs, to attract all types of fans and create an event that caters to everyone.

Social media fundraising

With the rise of social media, many clubs now choose to reach out to fans and the wider community through social platforms and email newsletters to launch targeted fundraising campaigns.

By using GoFundMe or JustGiving, your club can create specific goals and provide donors with regular updates on progress to encourage continued support.

Fundraising ideas for junior football clubs

Junior football clubs are where football begins.

Within these spaces, it’s vital to encourage a sense of community, camaraderie and pride among young players.

Fundraising activities not only support the club but show the next generation of players what it means to be part of something bigger than themselves.

By incorporating fun and inspiring competitions complete with football trophies, awards, and medals as part of the fundraising initiatives, you can not only raise money but also motivate players.

Here, we’ve detailed some tried and tested fundraising ideas for football clubs to consider:

Skills showcase

Junior clubs can host a skills competition, allowing young players to showcase their shooting, passing and dribbling abilities in various ways. Encourage players to seek sponsorship from friends and family ahead of the challenge, allowing them to raise money upon completion.

Top performers on the day can be awarded personalised football trophies or placement medals to celebrate their achievements.

Seasonal fundraising

At the start of the season, your club can launch a fundraising initiative with specific goals tied to team achievements. For example, ask fans to donate a set amount for every goal throughout the season and keep track of progress with an online leaderboard.

Awards banquet

At the end of the season, the club can host an awards ceremony to recognise players’ accomplishments on and off the field.

Football trophies and awards can be presented to players who have stood out this season either as the man of the match, the most valuable player, or the most motivating, to name just a few.

The club can raise funds by selling tickets to the general public to attend the event and offer sponsorship to local businesses for specific awards.

Elevate your fundraiser with football trophies and awards

If you are planning a fundraising event for your junior football club and would like to learn more about our football trophies and awards or any of our other bespoke products, don’t hesitate to get in touch with our team today on 01527 400092 or email us on enquries@brtgroup.co.uk and we’ll get straight back to you.

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